Shelf Awareness
When Foyles opened its flagship Charing Cross Road store last June, the company described it as "the bookshop for the 21st century." Speaking Tuesday night at former CEO Sam Husain's retirement party, his successor, Paul Currie, said the company's new Birmingham store will be a model "fit for the future," the Bookseller reported."Customers today are presented with so many shopping choices, in store, online, click and collect," Currie said. "The terms of engagement have changed and smart retailers have recognized this. Surprisingly today's retailing is not all about price, it is more about availability, the richness of service and the quality of experience. Foyles will be adopting a more inclusive culture which bridges the physical and digital through a series of initiatives....
This will be showcased in our new Birmingham store that opens in September. Birmingham will be our model store of the future. At 4,000 square feet it will be an experiential destination where physical meets digital."
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