Shelf Awareness
Last Friday and Saturday, University Book Store, Seattle, Wash., celebrated its 115th anniversary with a 25% off sale, bookmark-making in the kids' department, birthday cookies and free tote bags to customers who spent more than $15.
Pam Cady, manager of general books, reported that sales were up 120% (an appropriate number) over the same period last year. "We were so busy that we had to bring in an emergency extra register," she said. "Our marketing manager was passing out cookies with sprinkles on them with her tongs, and people were practically bringing in pack mules to carry out their book hauls."
And many younger customers stopped by the kids' department to make their own bookmarks (above).
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