By Reyhan Harmanci
New York Times, Published: September 9, 2010
Tucked in a corner of San Francisco’s quiet Noe Valley, Omnivore Books is an unlikely prospect for a small-business success story.
The store, roughly the size of a studio apartment, carries a modest selection of around 2,500 new and antiquarian titles on food-related subjects. Its owner, Celia Sack, 41, had no previous book-selling experience when she opened the store in November 2008, around the time that the global economy imploded.
“I just thought that with starting something in the recession, there’s nowhere to go but up,” said Ms. Sack, sipping coffee at a nearby shop.
At a time when iPads and Kindles dominate discussions of the future of the written word, Omnivore Books banks on physical books. Culinary superstars like the chef Thomas Keller, along with local food enthusiasts, flock to the store to savor its inventory.
In-store events, which Ms. Sack publicizes through Twitter and other social-media outlets, tend to be packed.
Read the full piece at NYT.
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