Apps and eBooks: Readers Have Great Expectations, But How Do You Deliver?


In a preview of his talk at next week’s Tools of Change conference in Frankfurt, Brandwidth creative director Dean Johnson shares his thoughts on the role apps play in the world of e-reading and offers a guide for how publishers can use them to achieve greatest impact among readers.

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Should Publishers Launch Branded App Stores?

Dean Johnson says publishers should prioritize launching their own branded presence on the Apple app store. Many, if not most, publishers are already represented in the iBookstore, but relatively few have branded fully-functional apps. Why have publishers held back on this opportunity?

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