Market Crash: How to Publish a Bestseller in 33 Days

Margot Atwell,left, associate publisher of Beaufort Books, describes how her company rushed Angelo Codevilla's The Ruling Class to market in 33 days. Crashing a book is a gamble, she notes, it can also land a book about a hot topic on the bestseller list.

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What Can Digital Publishers Learn from Traditional Publishing’s Long Lead Times?

Digital publishing enables almost instantaneous publication and has made speed-to-market a priority for many. But are there lessons to be learned from traditional publishing's long lead times? Yes, indeed.

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