Workshop: Internet Marketing of Books and Ebooks
Martin Taylor of the New Zealand Digital Publishing Forum has announced the next in their series of seminars and workshops.
You can get the full program online at digitalpublishing.org.nz/events.
Here are the details:
The internet is changing the way readers find out about books and, increasingly, how we sell them. So whether you're a publisher, an author or a bookseller, selling printed books or moving into the realm of digital publications, it's essential you master the techniques of internet marketing.
Attendees will learn from hands-on experts the tools and techniques they'll need, from email and website marketing to social networks such as Facebook, Twitter, and Ning. You'll learn what works, what's hype and how to use the internet effectively to attract and engage customers both in New Zealand and internationally.
You can register online at http://digitalpublishing.org.nz/events.Over one full day, you'll learn:
How the internet is changing book marketing
How to build a global online publishing business from New Zealand
How to use social networking and online community-building to market books and ebooks
Email list-building strategies: Why great lists can (still) be your best marketing asset
What makes Amazon the world's most successful bookseller and what you can learn from them
How Search Engine Optimisation and web analytics help you attract visitors and measure success of campaigns
Plus numerous case studies, examples and ideas to learn from and try in your own business
Internet Marketing Of Books and Ebooks is a hands on workshop led by working practitioners with global experience in marketing books and ebooks online.
Workshop leader Heather Sanderson from Random House Canada leads an active digital marketing programme covering both printed and digital books. Heather has worked on all aspects of digital media including developing and launching publisher websites, web analytics, Google’s book search, effective direct-to-consumer and social media campaigns.
Co-leader Sean D'Souza is an author, online publisher and marketing expert who regularly speaks to large audiences in the US, Australia and New Zealand about winning and retaining customers online. In the process, he's built and innovative global online publishing business. The workshop is organised by the Digital Publishing Forum.
A special Earlybird rate of $180 ($160+GST) is available to members of the Publishers Association of New Zealand (formerly BPANZ), the NZ Society of Authors, Booksellers New Zealand, and CLL-mandated publishers.
Earlybird registrations are due 16 November 2009.
Register now at http://digitalpublishing.org.nz/events.
4 comments:
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