B&N Launches Social Networking Site
By Lynn Andriani -- Publishers Weekly, 10/27/2008

Barnes & Noble has introduced its answer to Shelfari, Goodreads and other social networking sites for books.

It’s called My B&N, and it is live now. My B&N allows users to create free personal profiles around their preferences for books, music and movies. Users can customize their profile pages with a pen name, avatar, virtual library, reviews and ratings. B&N has also improved its list-making tools, and expanded its customer review and ratings features.

Much like other book social networking sites, My B&N has features that let users showcase the books they’ve read and what they’re currently reading (the site also lets them feature music and movies). The site reminds users of their recent purchases so they can add them to their library. Users can create lists that they can e-mail to friends and family, and share on Facebook, Digg and other outlets. An “EssentiaLists” feature allows them to create up to 100 customized lists on any topic or theme.
My B&N is accessible through a button on the homepage of BarnesandNoble.com.