James Bond smashes sales figures
Guy Dammann in The Guardian, Wednesday June 4, 2008

Devil May Care, the new James Bond novel by Sebastian Faulks, has become Penguin's fastest selling hardback fiction title ever, with 44,093 copies sold in the four days since it hit the shops.
The figures follow a publicity campaign of true Harry Potter proportions, which saw pre-release announcements of Sebastian Faulks's stint as Ian Fleming reaching the news pages of all the major newspapers.Waterstone's alone sold over 19,000 copies, with the £100 special souvenir edition selling out in one morning. Queues began outside the chain's Piccadilly store from 4.30pm the previous day. A luxury edition, designed by Bentley and costing £750, also sold out its 300-copy print run in under two hours in the UK.

For the full story, and it is an impressive one, go to The Guardian online.

FOOTNOTE:

Bookman Beattie's copy is still in the pile of books beside his bed, looks like he is in for a treat when it gets to the top of the pile.Watch this space.