Christian Novel Is Surprise Best Seller

Mr. Nowak, a maintenance worker near Yakima, Wash., first bought a copy of “The Shack,” a slim paperback novel by an unknown author about a grieving father who meets God in the form of a jolly African-American woman, at a Borders bookstore in March. He was so taken by the story of redemption and God’s love that he promptly bought 10 more copies to give to family and friends.
“Everybody that I know has bought at least 10 copies,” Mr. Nowak said. “There’s definitely something about the book that makes people want to share it.”
Thousands of readers like Mr. Nowak, a regular churchgoer, have helped propel “The Shack,” written by William P. Young, a former office manager and hotel night clerk in Gresham, Ore., and privately published by a pair of former pastors near Los Angeles, into a surprise best seller. It is the most compelling recent example of how a word-of-mouth phenomenon can explode into a blockbuster when the momentum hits chain bookstores, and the marketing and distribution power of a major commercial publisher is thrown behind it.

Just over a year after it was originally published as a paperback, “The Shack” had its debut at No. 1 on the New York Times trade paperback fiction best-seller list on June 8 and has stayed there ever since. It is No. 1 on Borders Group’s trade paperback fiction list, and at Barnes & Noble it has been No. 1 on the trade paperback list since the end of May, outselling even Mr. Tolle’s spiritual guide “A New Earth,” selected by Ms. Winfrey’s book club in January.

Read the full story at The New York Times online.