"We're celebrating human curation over algorithmic rhythms," said Libreria owner Rohan Silva. "We wanted to get people using their human intuition when they shop for books. You can get wi-fi anywhere now, it's not necessary in a bookshop."
Tamsin Clark, owner of Tenderbooks, observed, "If someone gets a phone call, they leave the shop. It's the same with the Internet--people just know this isn't the space for being online. The thing about books is that they're more interesting than the Internet--we assume that everyone who comes here believes that."
At Lutyens & Rubinstein, a customer said, "You wouldn't even dare ask for the wi-fi code here."