In order to stay relevant, bricks-and-mortar stores will have to dedicate an increasingly large amount of retail space to coloring books, as well as colored pencils, markers and crayons, and remove increasingly unnecessary sections like literature, poetry and history. The traditional author event as we know it may go extinct, replaced by group coloring sessions.
The implications of the coloring book craze are making some book people see red. "I thought it was neat at first," said one independent bookseller, who wished to remain anonymous. "The Game of Thrones coloring book made a fun Christmas gift. But this is too much."
In yet another sign of how coloring books are changing the industry, F+W is redrawing Digital Book World. As of next year, it will be called Coloring Book World and have all the "panels, roundtable discussions and networking opportunities that publishers need to survive and thrive in the coloring revolution." --Alex Mutter