Tuesday, April 05, 2016

'Ambassadors' wanted to promote reading for pleasure in the UK

Publishers Association’s UK-wide initiative aims to pair keen readers with those who struggle with literacy 

an adult helping a child learn to read.
‘Reading gives so much’ ... an adult helping a child learn to read. Photograph: Alamy
From setting up a blind date book session to establishing a reading corner at work, the Publishers Association is looking to recruit 10,000 “reading ambassadors” in a bid to promote reading for pleasure in the UK.
Citing statistics from the National Literacy Trust which show that one in six adults struggle with literacy, and from the Read On Get On campaign, showing that a fifth of children in England cannot read well when they leave primary school, the PA launched its appeal for volunteers willing to share their love of reading with others. The publishers’ body hopes to recruit 10,000 “reading ambassadors” by 2020, and is urging its volunteers to do everything from setting up a book group to volunteering at their local library.
Susie Winter, director of policy, said: “We’re asking people to become reading ambassadors as we believe that those who know the power of reading for pleasure are best placed to help others discover a love of reading   More

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