by Karen McKenzie - The Read - Booksellers NZ
With NZ Bookshop Day happening next month, it seems timely to look at what makes an excellent bookshop event. As part of the Lighthouse PR team, I’ve had the pleasure of being involved in many successful functions. So what are the secret ingredients to hosting a great event? (Hint: not everybody needs a helicopter!)
I spoke to some other publicists that I have the pleasure of knowing, to gather their thoughts on what makes a really fantastic bookshop event: publicist Sarah Thornton, Writers Week Programme Manager Kathryn Carmody, my colleague Lorraine Steele, Jacquetta Bell from the Nelson Media Agency and Raewyn Davies from 24/7 PR.
Read on to see what they considered essential elements of a succesful event.
No comments:
Post a Comment