Jonathan Franzen join fellow authors as philosopher of the takeaway bag in food chain Chipotle’s Cultivating Thought series
Readers daunted by the 550-plus pages of Jonathan Franzen’s new novel Purity might be tempted by a somewhat shorter slice of writing from the acclaimed American author: a two-minute read which is now adorning the side of paper bags from the restaurant chain Chipotle.
Franzen is one of 11 new writers to sign up to Chipotle’s Cultivating Thought series, a concept dreamed up by the novelist Jonathan Safran Foer when he found he had nothing to read alongside his burrito, and which presents short, illustrated essays by different writers on Chipotle’s cups and bags. “Must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function?” asks the chain, which has previously worked with writers including Neil Gaiman, Barbara Kingsolver, Toni Morrison and Malcolm Gladwell on the project.
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Franzen is one of 11 new writers to sign up to Chipotle’s Cultivating Thought series, a concept dreamed up by the novelist Jonathan Safran Foer when he found he had nothing to read alongside his burrito, and which presents short, illustrated essays by different writers on Chipotle’s cups and bags. “Must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function?” asks the chain, which has previously worked with writers including Neil Gaiman, Barbara Kingsolver, Toni Morrison and Malcolm Gladwell on the project.
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