Do you have what it takes to wear the dragon tattoo? Do you have what it takes to wear the dragon tattoo?

An Australian publisher is searching for a female fan of The Girl With The Dragon Tattoo series who is prepared to "donate" her back for three months to help promote the controversial fourth installment, The Girl in the Spider's Web.
In return the fan will get "a free dragon tattoo" on her back, to be done over eight hours by Kaleidoscope Tattoo on Bondi Road, Sydney. The tattoo has to be "black and white [and] 200mm by 300mm". 

 Publisher Hachette Australia has called the stunt a national "tatvertising campaign". Hachette is holding a "live casting" for women interested on July 15 and the successful applicant will be announced the next day.
The dragon image which will be tattooed on a female fan's back to help promote <i>The Girl in the Spider's Web</i>. The dragon image which will be tattooed on a female fan's back to help promote The Girl in the Spider's Web. Photo: Hachette Australia
Submissions were being collected via a website, which has a provocative pitch: "If you can handle the pain, just like Lisbeth Salander, register your details and tell us briefly why you'd like to be considered." Registrations are open until July 12.