Hachette Cancels ‘Tatvertising’ Stunt After Complaints From The Public

 13 July 2015 - Emma Mackenzie

A campaign looking for people who would like to have their back completely tattooed has cancelled the campaign after the concept allegedly caused offence.

Book publisher Hachette Australia put out the casting call last week as part of a campaign for the fourth installment of Stieg Larsson’s popular Millenium series, The Girl In The Spider’s Web. 
As part of the campaign for the launch of the book, the tattoo stunt, labelled ‘tatvertising’, had been on the hunt for a volunteer who embodies a similar spirit as the main character in the series, Lisbeth Salander.

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