Shelf Awareness
Penguin Random House will offer complimentary previews of selected titles as the exclusive book content partner for the launch of a newly redesigned AmtrakConnect on-board Wi-Fi page. Amtrak Acela Express passengers riding between Boston and Washington, D.C., via New York and Philadelphia, will have access to 20 free excerpts from a variety of genres, both fiction and nonfiction, across the publisher's adult imprints. Each preview will include a buy button to allow customers to purchase any of the titles directly from several retailers while on board."Reading for pleasure is an activity that many passengers look forward to during their rail journey. We're thrilled to work with Amtrak to share great books with readers. The partnership allows us to help thousands of train passengers each day discover their next book," said Christine McNamara, v-p and director of partnerships, on behalf of PRH.
In the coming months, the program will be expand to Northeast Regional trains that are wi-fi enabled. Audiobook content will also be included. Plans call for the partnership to continue throughout the year, with updated selections as new titles are released.
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