Thursday, April 09, 2015

Kobo Launching Kobo Glo HD

Shelf Awareness

Kobo has launched a new e-reader, the Kobo Glo HD, which will be available in black and retail for about $129 online and in-store starting May 1 in Canada, the U.S., Australia and New Zealand; May 22 in France; June 1 in the U.K., Italy, the Netherlands, Germany and Spain. Beginning today, customers can pre-order Kobo Glo HD at Kobo.com in Canada, and at selected retailers in Canada, Australia and New Zealand; and can pre-order as of April 24 in the U.S. at Kobo.com.

Michael Tamblyn, Kobo's president and chief content officer, called the Kobo Glo HD "the perfect device for the booklover who hasn't made the jump to digital. Our surveys show there is a huge contingent of avid readers who simply haven't tried digital because they love the print experience."

Good E-Reader noted that the "device was designed to heavily compete against the Amazon Kindle Voyage, giving readers a reason to stick with, or switch to the Kobo brand."

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