Thursday, November 13, 2014

Madmen: Inside the weirdest election campaign ever. Steve Braunias



Luncheon Sausage Books, a new and pungent name in New Zealand publishing, has been created by author and journalist Steve Braunias to publish his latest book, Madmen: Inside the weirdest election campaign ever.

Based on the campaign diaries he filed every day during the election for Metro magazine’s online site, Madmen is a surreal and comic account of the campaign. It’s political journalism, but not as we know it.

Steve visited Kim Dotcom’s creepy mansion. He stole a dinghy to track down the lost tribe of the Act Party. He fell on hard times, and asked Whale Oil for a job. He invited Nicky Hager to Hamilton, and left him there. And he hung out with John Key on the back seat of the Prime Minister’s campaign bus as hallucinogenic substances were passed around…

Book trade legend Paul Greenberg took over distribution, and has placed Madmen with Whitcoulls and Paper Plus, as well as independent stores such as Time Out (Auckland), Unity (Auckland and Wellington) Scorpio (Christchurch), Page and Blackmore (Nelson), Books a Plenty (Tauranga), Muirs (Gisborne),  Wardini (Havelock North),  Bruce McKenzie ( Palmerston North), and  Hedleys (Masterton).

Production of Madmen was masterminded by Katrina Duncan from Auckland University Press, and the cover was designed by Jenny Nicholls, the art director at North & South magazine. The cover painting is by subversive Hamilton man Joshua Drummond, and depicts Prime Minister John Key in a state of supreme indifference.

Madmen retails for $20.


“It’s a fun book for Christmas,” said Steve, who is about to start work as a senior writer at the New Zealand Herald.

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