27.01.14 | Sarah Shaffi - The Bookseller
Pan Macmillan is this week launching a new women’s lifestyle website – The Window Seat – which will contain books content as well as culture and entertainment news.The company is also teaming up with magazine publisher Hearst’s allaboutyou.com to launch a new women’s fiction book club.
The Window Seat, which will launch on Thursday (30th January), is a “Pan Macmillan branded audience-focused vertical bringing together the best in women’s fiction, as well as non-fiction and lifestyle content targeted at this core group of readers”.
It will include exclusive content from authors including Lucy Diamond, Lucinda Riley, Karen Swan, Diane Chamberlain, Kate Morton and Jane Green. Book bloggers will also contribute to the website through a series of guest blog posts. The first blogger will be Charlotte Foreman from BestChickLit.com. There will also be a rolling programme of creative writing advice provided by authors and editors, and lifestyle pieces from Pan Macmillan’s non-fiction authors covering topical news stories, careers and business, women’s history and cookery.
Jodie Mullish, head of fiction marketing, said: “It's a core strategy of ours to deepen our relationship and engagement with women readers across the genres. We wanted to create relaxing, enjoyable online spaces, which we intend to be perfect places for women to discover and share their next good book – whether that’s by a talented debut author or an established favourite.”
Pan Macmillan’s partnership with Hearst will feature authors including Riley, Charlotte Mendelson, Joanna Rees and Jessie Keane and offer readers the chance to win a book a month, as well as read exclusive extracts, take part in live author webchats and contribute their reviews to editorial coverage of the books.
There will also be a series of masterclasses offering expert advice on creative writing and how to get published from Pan Macmillan editors and authors including Rees and Diamond.
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