New look for Nigella

27.01.14 | Sarah Shaffi - The Bookseller

Fifteen years after the release of her first book, Chatto & Windus is to reissue Nigella Lawson's nine books as the "Nigella Collection", repackaged in what the publisher calls “covetable new editions”.

The Penguin Random House imprint will launch the series in April with two titles – Nigella Express and How To Be A Domestic Goddess. Each of the books will be available in hardback with covers designed by Caz Hildebrand, creative partner, and Camille Blais, senior designer, at Here Design.

There will also be new endpapers featuring Lawson at work in the kitchen, and the new designs and endpapers will also be available as e-books.

Clara Farmer, publishing director at Chatto & Windus, said: “Fifteen years after the publication of How to Eat we are delighted to celebrate this milestone with a vibrant new look for Nigella’s classic cookery books, incorporating sleek design with a playful twist and beautiful new endpaper photography. Nigella is one of our most loved and respected cookery writers and these deliciously designed and packaged editions will appeal to fans, old and new.”

Lawson said: “When Chatto asked me to be involved in the redesign of my books I was excited by the idea and thrilled with the results. Even though I am an e-book convert I still adore a “real book” and the whole hands-on production of it – cover, paper, typeface. So to see Goddess and Express in a glorious new livery is thrilling. I hope that fellow cooks will love them as warmly as I do.”

In June How to Eat and Nigella Summer, previously called Forever Summer, will be published with the remaining five titles made available throughout the rest of 2014 and early 2015.
Nigella Express has sold 876,581 copies through Nielsen BookScan, How To Be A Domestic Goddess 381,134, How to Eat 325,268, and Forever Summer 206,011.