Just because your book is a few years old does not mean that it is bound to live in the dark corners of The Strand.
To help you figure out how to polish off an oldie but goody, Mediabistro put together a list of marketing tips. With some savvy positioning, any book can seem like a gem. You’ve just got to make it appealing to readers. For example, here is advice about how to run an eBook promotion:
“For authors who are less inclined to do a second PR push, eBook price promos have proved to be a great way to boost discovery, word of mouth and reviews,” said Tanya Hall, [who directs marketing and business development for Greenleaf Book Group]. She recommends dropping the book price down to $.99 for a month or another low price, which can also aid in getting more units sold. She also uses social media ads to build brand awareness.”