Sunday, March 13, 2011

The Very Hungry Caterpillar Fights Childhood Obesity

By Maryann Yin on Galley Cat,  March 11, 2011

Eric Carle‘s beloved title, The Very Hungry Caterpillar, will be donated to 17,500 pediatrician offices around the country in a campaign to fight childhood obesity.

The Alliance for a Healthier Generation and the American Academy of Pediatrics created the “Eating Healthy. Growing Strong.” campaign. They allied with We Give Books, a digital initiative from Penguin and the Pearson Foundation. The organization’s website features a Caterpillar reading guide, a special growth chart, and tips on healthy eating.

The press release has this quote from Carle: “I’m so pleased that my caterpillar can help to promote healthy eating in the fight against childhood obesity, and I hope The Very Hungry Caterpillar will be a happy reminder for children to grow healthy and spread their strong wings, like the butterfly in my book.”

1 comment:

Anonymous said...

No, no, that's not the message. The message is: becoming big and fat (through over-indulging in chocolate cake, ice cream, pickles, cheese, salami, lollipops, cherry pie, sausages, cupcakes, &c) is a necessary preliminary to miraculous transformation and maturity. It worked for me.