Eric Carle‘s beloved title, The Very Hungry Caterpillar, will be donated to 17,500 pediatrician offices around the country in a campaign to fight childhood obesity.
The Alliance for a Healthier Generation and the American Academy of Pediatrics created the “Eating Healthy. Growing Strong.” campaign. They allied with We Give Books, a digital initiative from Penguin and the Pearson Foundation. The organization’s website features a Caterpillar reading guide, a special growth chart, and tips on healthy eating.
The press release has this quote from Carle: “I’m so pleased that my caterpillar can help to promote healthy eating in the fight against childhood obesity, and I hope The Very Hungry Caterpillar will be a happy reminder for children to grow healthy and spread their strong wings, like the butterfly in my book.”
1 comment:
No, no, that's not the message. The message is: becoming big and fat (through over-indulging in chocolate cake, ice cream, pickles, cheese, salami, lollipops, cherry pie, sausages, cupcakes, &c) is a necessary preliminary to miraculous transformation and maturity. It worked for me.
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