Monday, March 14, 2011
Changing lives through books
Now in its sixth year, New Zealand Book Month has this year created a national book promotion that will see the book industry invest up to $20 million – depending on the level of voucher redemption – to promote reading and books to Kiwis.
In the last 7 days, 3.1 million vouchers worth $5 each have been distributed: into the letterboxes of 1 million homes, into the hands of 750,000 children via their schools, and a further 360,000 distributed via the Sunday Star-Times.
Project director Nikki Crowther said,
Vouchers can be redeemed – during March 2011 – at more than 80% of New Zealand book shops on the purchase of any book priced at $10 or more. Participating booksellers can be found via the New Zealand Book Month website www.nzbookmonth.co.nz. Most major book sellers and many
independent book stores are participating and all will display a New Zealand Book Month ‘Books Changes Lives' logo.