Monday, March 14, 2011

Changing lives through books

This month more New Zealanders than ever before will be able to buy a book for as little as five dollars – thanks to a promotion by New Zealand Book Month designed to put books into the hands and homes of Kiwis.

Now in its sixth year, New Zealand Book Month has this year created a national book promotion that will see the book industry invest up to $20 million – depending on the level of voucher redemption – to promote reading and books to Kiwis.

In the last 7 days, 3.1 million vouchers worth $5 each have been distributed: into the letterboxes of 1 million homes, into the hands of 750,000 children via their schools, and a further 360,000 distributed via the Sunday Star-Times.
Over the coming weeks, a further 560,000 vouchers will be included in BNZ bank and credit card statements, and 160,000 vouchers are available for collection from BNZ and Caltex locations throughout the country.

244,000 vouchers destined for homes in Christchurch are being held at present.
Project director Nikki Crowther said,
“New Zealand Book Month will take advice from the Christchurch community, and discussions are currently underway with publishers and booksellers to establish how Christchurch residents can have an opportunity to receive and redeem vouchers at a later date.”

Vouchers can be redeemed – during March 2011 – at more than 80% of New Zealand book shops on the purchase of any book priced at $10 or more. Participating booksellers can be found via the New Zealand Book Month website Most major book sellers and many
independent book stores are participating and all will display a New Zealand Book Month ‘Books Changes Lives' logo.

In addition to the book voucher promotion, New Zealand Book Month will feature more than 200 events across the country promoting New Zealand books and writing and celebrating the vital role of books in the lives of Kiwis. A full events listing, by region, can be found at

1 comment:

Mark Hubbard said...

The problem with the 'changing lives' TV campaign is it features Carol Hirshfield (sp?) stating that at x age - can't remember the number - a book changed her life.

Good. But it would have been more interesting if she'd said which book that was. It got my curiosity going, then didn't fulfill it.

(And say it was either Ayn Rand's Atlas Shrugged, or Marx's Das Kapital, well that matters greatly on which direction the life was changed: that is, it might not have been changed for the better :) )