Scholastic Extends And Expands Publishing Agreement With Lego® Through 2019

Press Release

Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company, has extended and expanded its publishing relationship with LEGO through 2019, which will now include World all language rights, as well as several new publishing programs, line extensions, and acquisitions. 
The deal was negotiated by Heidi K. Jensen, Licensing Manager at the LEGO Group and Debra Dorfman, VP & Publisher, Nonfiction & Licensing, and Lynn Smith, Global Licensing Director, at Scholastic. World English rights will be managed by Scholastic U.S., and foreign translation rights will be managed by Scholastic UK.


Scholastic and The LEGO Group have had a successful publishing relationship for more than twelve years, with more than 45 million Scholastic LEGO books in print to date. Under the new agreement, Scholastic will continue to publish books based on the following LEGO PlayThemes: City, NINJAGO, Bionicle, Elves, Friends, LEGO Star Wars, and LEGO DC in a variety of formats.


New publishing will include:


· LEGO Nonfiction: Scholastic and LEGO together have developed a line of outstanding and informative—as well as funny and innovative—nonfiction books. Illustrated LEGO minifigures will introduce essential, fun facts combined with fantastic real-world photos. The line will include informational books in a variety of formats covering kids' favourite topics such as Planets, Knights and Castles, Dinosaurs, and the Ocean, as well as beautiful gift books for the family to enjoy together.


· The first-ever LEGO POP-UP, by bestselling and award-winning paper engineer Matthew Reinhart, will be published in September 2016. This three-dimensional road trip through different LEGO universes, both past and present, takes readers on an interactive journey, brick by brightly colorful brick. Crammed with massive pop-ups, transforming pull-tabs, hidden flaps and fold-out picture guides, this extraordinary book is a celebration of LEGO things.


· Movie Tie-In Books Scholastic will publish movie tie-in books in a variety of formats based on LEGO feature films released during the term of the agreement.

"The LEGO Group and Scholastic are completely aligned in encouraging kids to be creative and imaginative, and to become lifelong readers." said Miriam Farbey, UK Publisher and Global Non-Fiction Publisher, Scholastic UK. "We are so proud to become part of a longterm relationship, expand our Global reach, and to publish innovative new projects with LEGO Publishing."

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