The fast-food chain will offer extracts of Charlie and the Chocolate Factory, George’s Marvellous Medicine and Matilda with its kids’ meals, in a campaign backed by the National Literacy Trust
The estate of Roald Dahl, the author behind such culinary delights as Wonka’s Whipple-Scrumptious Fudgemallow Delight and the upside-down fizzy drink Frobscottle, has teamed up with McDonald’s to give millions of books away with Happy Meals.
For six weeks from tomorrow, 14m specially created Roald Dahl books will be free with Happy Meals in the UK, McDonald’s announced today. Eight titles have been put together for the promotion, each showcasing extracts from two Dahl books, including Roald Dahl’s Fantastic Families, with tasters of Charlie and the Chocolate Factory and Fantastic Mr Fox, and Roald Dahl’s Magical Mischief, extracting George’s Marvellous Medicine and Matilda.
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For six weeks from tomorrow, 14m specially created Roald Dahl books will be free with Happy Meals in the UK, McDonald’s announced today. Eight titles have been put together for the promotion, each showcasing extracts from two Dahl books, including Roald Dahl’s Fantastic Families, with tasters of Charlie and the Chocolate Factory and Fantastic Mr Fox, and Roald Dahl’s Magical Mischief, extracting George’s Marvellous Medicine and Matilda.
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