Shelf Awareness
"It's almost enough to make you feel sorry for Amazon, which for all its wealth and power has never bothered to develop the skills to participate in a wider public conversation about its role. The retailer is now up against a whole lot of people whose expertise is exactly that: communicating with the world. The real war between Amazon and Hachette, the economic one, remains up in the air, but the war of words is all over but the shouting."
--Laura Miller in a Salon piece headlined "Amazon's awful war of words: How an iron-fisted PR strategy went off the rails"
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