Putting the Brand Before the Book Produces Profit

Putting the Brand Before the Book Produces Profits Helen Nathan came up with a brand and marketing plan before for her series of baking books for kids before the books were even written. Today, licensing deals yield 4x her book royalties.

If Microsoft Takes Over Nook, What Next? Microsoft is said to have offered Barnes & Noble $1 billion to buyout the Nook Media business. Where would that leave the retailer going forward?

More News from PP: Spark Ideas! Join Me at Reaching Readers Conference on May 28th Amid the glut of online info and entertainment, how can publishers show consumers that books are important, asks Erin Cox. Join our Reaching Readers Conference on May 28 to find out. Scenes from the Sharjah Children’s Reading Festival The recent Sharjah Children's Reading Festival offered a unique spectacle for readers and a snapshot of children's book publishing issues in the Middle East. Survey Says Chinese Youth Unsatisfied with Online Literature Internet literature may be booming in China, but a recent survey reports that a majority of readers have been disappointed and unsatisfied with the quality of the books.

From the Archives: What Does "Post-Digital" Book Discovery Look Like? The challenge with digital is discovery, so David Roth-Ey of Fourth Estate and William Collins, is now looking at new ways to engage potential readers, including live events.