E-Books Fly Beyond Mere Text
By Julie Bosman
Published: July 29, 2010, New York Times


Left -E-books of the latest generation are so brand new that publishers can’t agree on what to call them.
An “enhanced” “Nixonland” arrives Thursday.

In the spring Hachette Book Group called its version, by David Baldacci, an “enriched” book. Penguin Group released an “amplified” version of a novel by Ken Follett last week. And on Thursday Simon & Schuster will come out with one of its own, an “enhanced” e-book version of “Nixonland” by Rick Perlstein.

All of them go beyond the simple black-and-white e-book that digitally mirrors its ink-and-paper predecessor. The new multimedia books use video that is integrated with text, and they are best read — and watched — on an iPad, the tablet device that has created vast possibilities for book publishers.

The start-up company Vook pioneered the concept as a mobile application and for the Web in 2009, but with the iPad, traditional publishers are taking the multimedia book much more seriously.

“It’s a wide-open world,” said Molly Barton, the director of business development for Penguin. “You can show readers the world around the books that they’re reading.”

Simon & Schuster has taken the best-selling “Nixonland,” first published in hardcover in 2008 in a whopping 896 pages, and scattered 27 videos throughout the e-book. One video is a new interview with Mr. Perlstein, conducted by Bob Schieffer, the chief Washington correspondent for CBS News. Most are news clips from events described in the book, including the Nixon-Kennedy debates in 1960 and public reaction to the assassination of the Rev. Dr. Martin Luther King Jr. (Simon & Schuster is a division of the CBS Corporation.)

Each video clip, embedded in the page, starts to play with a simple tap of the iPad screen. After pausing to watch a video, the user can go back to reading the book.

Ellie Hirschhorn, the chief digital officer for Simon & Schuster, said the intent was to use the video sparingly, at points that seemed natural to the story, so that it wouldn’t overwhelm readers
Bosman's full story at NYT.