Shelf Awareness
But many of those customers have returned to our stores these past few years with a renewed sense of commitment. Our customers' awareness of the importance of shopping local, the pleasure of the physical book, the value of browsing a well-curated selection, and the fulfillment that is gained by interacting in person, in a real space with other readers engaged in the activity of sharing and exchanging ideas, is greater than it's ever been."
--ABA v-p Robert Sindelar, managing partner of Third Place Books in Lake Forest Park and Seattle, Wash., in a q&a with Bookselling This Week
No comments:
Post a Comment