Indies: 'You Have to Have a Real & Genuine Voice'

Shelf Awareness

"Well, it's all about place. I'm not just a retailer. For me, it's the sense of community and I think that's a part of the formula. The formula, it's not something you can manufacture. It has to come from a place, real and genuine. It's almost like being a writer. You have to have a real and genuine voice. As a retailer, you have to have a genuine voice as well. I think authenticity is really what people respond to."

--Books & Books owner Mitchell Kaplan in an extensive q&a with Racked Miami, answering the question: "What is your formula for creating an engaging independent bookstore?"