Pottermore Launches Redesigned Website

Shelf Awareness

Yesterday, Pottermore.com launched its redesigned website, which includes new writing by J.K. Rowling "at its core, including a piece on the history of the wizarding Potter family from its illustrious beginnings in the 12th century," the Bookseller reported, adding: "The new site contains entertaining features, commentary and articles about the Harry Potter series and the wider Wizarding World." A "Pottermore Correspondent" will be "dedicated to reporting on all the latest updates going on in the Wizarding World."

"J.K. Rowling is continuing to expand her magical universe, and as the Wizarding World expands, so does Pottermore," said Susan Jurevics, Pottermore's CEO. "The fascinating story of the Potter family, from the author herself, will enthrall everyone interested in this world and shows just how J.K. Rowling's writing remains at the heart of our new site. Users will find all areas easier to access, due to the elimination of mandatory registration, as well as responsive designs for optimal viewing across a wide range of devices. Our new digital destination is tailored to unlock and stimulate the imagination like never before."