Shelf Awareness
The Strand Bookstore in New York City came up with a "a smart answer" to Donald Trump's ubiquitous "Make America Great Again" campaign hat with their own bookish variation on the theme: "Make America Read Again," the Village Voice reported. The cap retails for $14.95. "It's just a one-off product to capture the moment," said Whitney Hu, the Strand's marketing director. "We really didn't know what to expect when we launched it, but people are really digging the slogan."
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