Shelf Awareness
Foyles will open a bookstore at the new Grand Central Birmingham station, marking just the second time the British chain has opened a location outside London, following its Bristol launch in 2011, the Bookseller reported. The latest addition brings Foyles's total number of shops to six after some closures in recent years."Our strategy remains the same: to focus our efforts on other stores so there is not so much reliance on the flagship store," said CEO Sam Husain. "The Bristol shop is trading well ahead of last year but it takes a while for customers to work out what Foyles stands for and that we are a good range bookshop. Now Bristol is becoming more and more important to us. In Birmingham, we are not as well known, but I would hope with 50 million passengers coming into the station every year there will be an opportunity to reach out and find new customers."
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