Shelf Awareness
"There are two ways to your wallet: Your brain and your heart.... I thought if anything was going to break me out of the cold, hard, logic of showrooming, it would be a warrior-like conviction to save all local businesses from the menace of online retail."But I didn't have to hate Amazon. I just had to love a store.
"And that, I guess, is worth more than money."
--Mónica Guzmán in a Seattle Times column recounting her conversion, at Third Place Books, Ravenna, "from what's known as a 'showroomer' to what's known as a 'reverse showroomer.' "
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