PublishersLunch
In coming attractions, one way or another, in their ever-shifting device strategy they "plan to launch a new Nook color device in early fiscal 2015" (which begins in late April), doing so "in collaboration with a third-party partner." More broadly, BN says yet again "the company is actively engaged in discussions with several world-class hardware partners related to device development as well as content
packaging and distribution." The company has high hopes for the "higher education digital product" that was noted recently in their job listings ("Barnes & Noble Education Technology is an exciting incubator at the heart of Nook Media") and will "soft launch" before the end of the current quarter, in preparation for a "broader launch ahead of the 2014 fall back-to-school season."
On the call with investors this morning, CEO Michael Huseby finally acknowledged that overall, "Nook headcount has been reduced by 26 percent," with "approximately 190 positions...eliminated both through reduction and attrition." In February alone, after the close of the reported quarter, the company cut "approximately 75 positions" at Nook. Huseby warned (or promised?) more "potential consolidation and/or relocation of our Nook offices and associated charges," saying that they already expect "future net charges" for the reduction of Nook staff and a reduction of space in Palto Alto "could be as high as approximately $40 million." Remaining Nook staff stands at about 500 people.
and from Shelf Awareness:
B&N Third Quarter: Earnings Up, 'Core' Store Sales Off 0.5%
Sales at trade bookstores and BN.com fell 6.3%, to $1.4 billion, which the company attributed to "a comparable store sales decline of 4.9% for the quarter, store closures and lower online sales." Sales at stores open at least a year fell primarily because of lower sales of Nook products. Bookstore sales excluding the Nook were down just 0.5%.
Sales at the college division fell 6%, to $486 million. Sales at college stores open at least a year fell 4%, mainly because of "a higher mix of lower priced used textbook rentals and lower textbook volume, partially offset by higher general merchandise sales." Also, the rush period extended beyond the end of the quarter, decreasing results somewhat.
Nook revenues fell 50.4%, to $157 million, with Nook device and accessories sales falling 58.2% while digital content was off 26.5%, mainly because device sales were down. The company didn't introduce any new tablets, focusing on selling most of its device inventory. It noted recent Nook layoffs, saying, "staffing levels in certain areas of the organization have changed, leading to certain job eliminations after the quarter ended. These ongoing efforts may involve additional actions."
Huseby added that B&N is "actively engaged in discussions with several world-class hardware partners related to device development as well as content packaging and distribution. As a result, we plan to launch a new Nook color device in early fiscal 2015."
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