Tesco's New Tablet Expected Next Week

Shelf Awareness

Tesco is expected to unveil "a low-priced own-brand entry into the tablet market" September 23, the Guardian reported. The U.K. chain retailer has sent out invitations--using the phrase "We've got something to show you"--and displaying Tesco's new "Hudl" trademark. Last month, rumors began spreading that release of a tablet was imminent.

Ben Wood of CCS Insight suggested that Tesco's device, which is expected to have a 7-inch screenand may be priced as low as £99 (about US$157): "Obviously it'll be [running Google's mobile operating system] Android, probably [a storage capacity of] 16GB and attempting to hit the £99 price point--in my mind that will have to be the price.... I can see Tesco using substantial discounts on other services such as bundled media from Blinkbox, or vouchers for discounts on petrol or groceries through its ClubCard loyalty scheme."