Shelf Awareness
Jurevics has been senior v-p of global retail CRM and brand marketing at Sony and was in charge of Sony's partnership with Pottermore. She is relocating to London from New York.
Neil Blair, Pottermore's chairman and Rowling's agent, said: "We have enjoyed working with [Jurevics] at Sony and are looking forward to her leading the team into exciting new challenges. She has powerful global experience in brand and retail, as well as all the managerial attributes and creativity to steer Pottermore through an increasingly complex digital landscape."
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