Shelf Awareness
Motorbooks, an imprint of Quayside Publishing Group, is traveling to auto shows and other events on the East Coast and in the Midwest through November in its Motorbooksmobile, a converted motor home designed to bring books directly to their targeted readers where they gather to celebrate their passion. "Transportation enthusiasts--whether they are hot rodders, motorcyclists, racers, sports car fans--are keenly aware and appreciative of sharp design, quality form and thoughtful presentation. A beautiful, printed book is all of those things," said Zack Miller, Motorbooks publisher. "What better way to introduce these books to a car lover than to drive a huge truck full of them into the heart of a car show?”
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