Offering Arts marketers the chance to become more internet savvy

Creative New Zealand media release

4 November 2009

Does the idea of web marketing, social media and web analytics intrigue you?

Do you want to speak to the Generation V [Virtual]?

Does your arts organisation have a Facebook page or are on Twitter or MySpace but not quite sure whether you are utilising social networking to its maximum benefit?

If your answer to any of these questions is yes then the smART talk 02 Crack Web Marketing forum is for you. Creative New Zealand and The Big Idea are running the second in a series of three online forums aimed at arts & creative sector professionals in any creative field. smART talk 02 Crack Web Marketing is hosted by The Big Idea | Te Aria Nui and aimed at those who want to grow audiences using web marketing. It runs from 11 November until the 3 December.

US President, Barack Obama used the Internet to organise his supporters, advertise to voters, raise funds and communicate with constituents in a way that would in the past have required an army of volunteers and paid organisers on the ground. This was done by using interactive Web 2.0 tools and in doing so Obama’s campaign-use of the internet forever changed the business of politics.

The result? Many commentators said that were it not for the internet, Barack Obama would not be president. So what can the internet do for your arts organisation? smART talk 02 specialist guest Vicki Allpress Hill , the Manager of Online & CRM for The Edge, aims to answer as many of your questions and challenges and hopes that you and your colleagues can learn about what works and what doesn’t, explore your next moves and share your success stories.

Vicki Allpress Hill is thrilled to be working with Creative New Zealand and The Big Idea on the ‘Crack Web Marketing’ smART talk forum. “My passion for the best-practice use of online tools and strategies in the arts is well-known and well-documented, and I am looking forward to this opportunity to share some of the knowledge and learning I have built up over my many years of involvement and experience in this area.”

This forum is designed to offer practical help and advice on some of the key areas of web marketing such as; web analytics, email marketing, social media, Search Engine Optimisation & Marketing (SEO & SEM) and online marketing.

You can join the forum by posing questions and involving yourself in the conversation and you can sign up for a daily and/or weekly summary digest.

To find out more go to http://www.thebigidea.co.nz/smart-talk/smart-talk-02-crack-web-marketing

smART talk 02 | Crack Web Marketing with Vicki Allpress-Hill commences on11 November. Vicki has been a regular contributor at Creative New Zealand’s 21st Century Arts Conferences . Currently Manager – Online & CRM for The Edge in Auckland, Vicki has also worked and consulted with some of the most successful arts organisations in New Zealand, Australia, the UK and US and has authored books, papers and blogs on the subjects of audience development and online marketing.

11 November - 3 December forum online at www.thebigidea.co.nz