Facebook: Publishing Friend and Foe

While the world’s publishers met at London Book Fair last week, Facebook’s CEO Mark Zuckerberg was testifying to the Senate, facing questions about its business model and how personal data has been shared with third parties. As the hashtag #DeleteFacebook works its way around the internet, the notion that Facebook’s popularity may have peaked doesn’t now seem as implausible as it would have only a few months ago. But what would the impact be on publishers if the social media platform began to substantially lose audiences and what impact would pulling advertising from Facebook have on publishers? And for those businesses who have become reliant on Facebook, is leaving the platform even possible? With this in mind, I'm pleased to announce the first panel discussion on the Marketing and Publicity conference agenda - Facebook: Publishing Friend and Foe. Two start-up publishing businesses who have cleverly used Facebook to develop audiences and one traditional book publisher will be sharing their experiences of how Facebook has helped to develop audiences in the past, and how they expect it to help in the future.     Register by MIDNIGHT TONIGHT for Super Early Bird Rates! BOOK ONLINE HERE Joining us for the Facebook: Friend and Foe panel are: Shib Hussain Co-founder / CEO at unrd Unrd has pioneered a new a format of fiction that sits at the intersection of books, movies and gaming. Unrd's first story, ‘Last Seen Online’ has been downloaded over 100k times, reached number one in over 91 countries on the Google app store and won a few awards along the way. Unrd was also the winner of the 'Futurebook Booktech Company of the Year 2017' and has recently received venture funding.   Trâm-Anh Doan Head of Digital Marketing – Social Media, Bloomsbury Trâm-Anh Doan oversees the global social media strategy across all divisions. Her work includes the video ’20 of the most memorable Harry Potter moments’, produced for the 20th anniversary of Harry Potter, which has over 10 million views on Facebook alone and was recently selected as a case study for mobile marketing in their Creative Hub.   Nick Marsh Head of Product and Design, Wonderbly Nick is head of Product and Design at Wonderbly where he works with writers, artists, producers and designers to create beautiful personalised books that empower children to believe that they're capable of anything. Read the full article Facebook: Publishing Friend and Foe written by Guest Programme Director Sophie Rochester online here. *Super Early Bird discount ends midnight tonight. This discount cannot be combined with any other offers. Our fantastic 3for2 offer is also available on standard price tickets and is the ideal solution for teams who would like to attend together. View more information here. Delegate queries: Briony.Morgan@thebookseller.com Sponsorship opportunities: Emma.Lowe@thebookseller.com Have a question? Call our customer service team on +44(0)1371 851 879.  Thanks to our sponsors: