Posted at 8:38AM Tuesday 20 Sep 2016
There has been a fundamental change in big publisher economics from what it was two decades ago. While the potential wins have become exponentially bigger than they were in bygone days, the losses have become increasingly common. And while it is still an open question how well anybody can predict sales for a book that isn't even written yet (which is the case for most books publishers acquire), there is a real cost to getting it wrong, even when the advance being paid is minimal.
idealog.com
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