KIWI CHARITY RECOGNISED IN INTERNATIONAL CREATIVE COMMUNICATIONS AWARDS

We are the New Zealand Book Council – hear us roar!

Last week Cannes Lions, the world's biggest annual awards show and festival for professionals in the creative communications industry, recognised and awarded this year’s most exciting creative ideas across 16 categories, covering everything from traditional print and film communications to technology and product design.

Advertising agency Colenso BBDO in partnership with The New Zealand Book Council scooped three silver lions in the Outdoor category for their Book Shape the World campaign.

Books have always shaped the people who shape our world. Colenso BBDO and the New Zealand Book Council’s mission was to create a print and poster campaign that reminds people of the power of the written word with the goal of changing how digital natives view great pieces of literature in an online world.

Each of the three campaigns features the familiar library card and bears the signature of important and culturally significant individuals who’ve been influenced by that particular book.

“Our mission is to get New Zealanders reading more, and reading more often. We are delighted that we are now spreading the word internationally and inspiring people everywhere to enjoy all that a great book has to offer.” said Catriona Ferguson, CEO of the New Zealand Book Council.

“Everyone that worked on this campaign is passionate about reading, and are thrilled to think some of that might rub off on people who aren’t” said Nick Worthington, Creative Chairman of Colenso BBDO.

The three posters are available to download from the New Zealand Book Council’s website www.bookcouncil.org.nz