Since he started his career in 1999,
world-leading fitness professional Bevan James Eyles has been driven by one
question: ‘What is it that motivates people to develop a long-term love of
fitness and how can we teach that to others?’ This question led him to discover
that success with fitness isn’t about a certain exercise or diet plan, but
about attitude and behaviour patterns. The people who have a long-term love of
fitness have figured out what these behaviours are and know how to use them to
their advantage.
In The Fitness Attitude, Bevan shares those lessons with his readers and provides them
with a toolbox of strategies that can be used to implement successful fitness
behaviours. These range from different ways to motivate yourself, ideas on how
to positively enhance your environment, strategies to deal with setbacks, and
ways to plan and set goals. Always practical, and full of many examples of Bevan’s
personal experience, The
Fitness Attitude is
essential reading for those who want to be successful with exercise, to gain a
deeper understanding of the behaviours that create this success, and to enjoy
the contribution that exercise can make to a healthy and happy life.
Published by Craig Potton
Publishing, The
Fitness Attitude is
available from bookshops and libraries nationwide and online at www.craigpotton.co.nz
About the author:
BEVAN JAMES EYLES has been a world-leading fitness
professional and high-level athlete since 1999, and has won the New Zealand
Fitness Instructor of the Year title three times. Bevan has travelled the world
presenting at fitness conferences, produces fitness podcasts, and is a writer
for The Press newspaper. He has competed as an Ironman
Triathlete around the world, including the gruelling Hawaii Ironman. He is also
the owner of New Zealand’s top running business, Extra Mile Runners, which caters
to all levels of runners.
Bevan says “Unfortunately my industry is
failing the people who need us the most, the people who aren’t doing any
exercise or are falling away from it. In a time where our population is getting
more overweight and moving less we are creating products that make people feel
like failures. Sure these products work for the people who already have a love
of fitness, but they are failing those who don’t. There needs to be a different
way, I hope that the work that I’m doing is providing that.”
$29.99
235mm x 153mm, approx 130
ISBN: 9781927213100
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