Choose Your Favorite Penguin Random House Logo
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And comment at Publishers Lunch:
For a little more background on the new Penguin Random House
wordmark, Business Week spoke
to Michael Beirut at design firm Pentagram:
"Although Pentagram explored different ways to merge the penguin and
house—including one of a penguin stepping out from behind a door—the hybrid
logo fell flat with the stakeholders. 'Instead of satisfying to both sides,'
Bierut says, 'we found it to be insulting to both sides.'"
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