Alain de Botton book advert banned by ASA as level of detail used was 'likely to cause serious offence to some'
An advert that gave details of Philip Seymour Hoffman’s death has been banned by the ASA. Photograph: Jim Spellman/WireImage
An ad that included details of Philip Seymour Hoffman's death to promote a book launch by Alain de Botton has been banned by the advertising watchdog.
The Advertising Standards Authority received three complaints about the press ad, which was rushed out the day after the actor died, promoting Alain de Botton's book The News: A User's Manual.
The press ad, which ran in the London Evening Standard, was created by advertising agency Ogilvy and Mather, who hurried it out on 3 February. The specifics of the advertisement had not been approved by Alain de Botton himself.
It was designed to resemble a news article, featuring the heading "Philip Seymour Hoffman's drug overdose eclipses interest in sculpture trail", which the agency claimed was in line with the premise of Alain de Botton's latest book.
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The Advertising Standards Authority received three complaints about the press ad, which was rushed out the day after the actor died, promoting Alain de Botton's book The News: A User's Manual.
The press ad, which ran in the London Evening Standard, was created by advertising agency Ogilvy and Mather, who hurried it out on 3 February. The specifics of the advertisement had not been approved by Alain de Botton himself.
It was designed to resemble a news article, featuring the heading "Philip Seymour Hoffman's drug overdose eclipses interest in sculpture trail", which the agency claimed was in line with the premise of Alain de Botton's latest book.
More
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