Wednesday, November 06, 2013

Randi Zuckerberg warns of social media's risks in two new books

Facebook founder Mark Zuckerberg's sister suggests adults and children should limit time online

Randi Zuckerberg
Randi Zuckerberg, when marketing director of Facebook, at the Digital Life Design (DLD) conference in 2011 in Munich. Photograph: Miguel Villagran/Getty Images

She helped to create one of the world's largest social networks, but now Randi Zuckerberg, the older sister of Facebook founder Mark Zuckerberg, has written two books which suggest that adults and children should consider limiting their use of social media.



Zuckerberg worked at Facebook during its formative period and as marketing director there for six years until 2011. The first book, a cross between memoir and how-to guide, Dot Complicated shares its name with a newsletter which Zuckerberg started after repeatedly being asked for tips about how to use social media from audience members at her speaking gigs.



Subtitled "How to make it through life online in one piece", the book draws on her own experiences on the frontline of social media to address the complications of a socially transparent world, including issues of privacy, social identity, authenticity, crowd-sourcing and how these will affect society in the future.
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