'Content and Theatre' in the Bookstore

 

"Booksellers must find ways to emphasise their uniqueness: the smart ones offer an experience at the heart of which is the content and the theatre. But they must do this in an environment that is unsparingly tough, with customers who have a myriad of choices not just about who they buy from, but what format they use."

--Philip Jones, editor of the Bookseller

via Shelf Awareness