Penguin Group (USA) is launching First to Read, a program offering readers free excerpts from books months before they are available for sale, as well as potential access to digital galleys. Describing the initiative as part of its "ongoing efforts to increase book discoverability and engage with readers," Penguin said it hopes to harness the power of word-of-mouth by offering members an opportunity to share news and information about books through their connected social networks. First to Read also includes a loyalty program that awards members points for their participation that can be redeemed for guaranteed galley access and other perks. "First to Read is a program created for all readers, providing exclusive, early access to our upcoming books," explained Suzie Sisoler, senior director of consumer engagement. "We know people love to talk about and recommend the books they've read and are reading, and to encourage that, we've integrated social sharing throughout the site."
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