When
it comes to book marketing, social media is a honeytrap, never quite
delivering on its promises, but a few simple best practices can vastly
improve your results.
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Discussion:
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There
is a lot of kitchen-sink wisdom about how to best leverage the potential of
social media to market books. What are your best practices? And why do they
work?
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More News from Publishing
Perspectives:
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Porter
Anderson's weekly curation of the best web postings for authors takes in the
UK's growing consternation over 20p ebooks, Amazon's untrustworthy reviews
and more.
Read more » |
To
mark its 50th anniversary the Bologna Children’s Book Fair, will award six
new prizes for publishers at the forefront of innovation and creative
editorial choices.
Read more » |
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From the Archives:
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Silicon
Valley tech analytics startup CoverCake was created exclusively for the
publishing industry to track the impact of social media on campaigns.
Read more » |
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Former leading New Zealand publisher and bookseller, and widely experienced judge of both the Commonwealth Writers Prize and the Montana New Zealand Book Awards, talks about what he is currently reading, what impresses him and what doesn't, along with chat about the international English language book scene, and links to sites of interest to booklovers.
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